Redefining agility with the CEO of Happyness
This brief had a clear ask: create a campaign showcasing Chris Gardner (who the Pursuit of Happyness is based on), that grows AT&T’s small business audience and don’t use the word agility... sometimes rules are meant to be broken. I was part of a much larger team on this engagement, my focus was on filming Gardner as we travelled the US and gave the five winning small businesses the good news. I then turned that into a campaign that spanned social, video and content.
The story didn't end there
To keep the conversation going we also followed up with one of our winners, Phillip Ashley, a year later. We wanted to take advantage of the success and sentiment we generated with our initial campaign and explore how he was using his prize money.
