Pitching St Louis' grit and determination to Amazon
In looking at all that was created, it's hard to believe how short of a turn-around time this project had, in combination with the large volume of voices in the room. As lead creative, my role was to drive alignment with large groups of people in a way that avoided design by committee.
From the social campaign to the digital experience - every design element needed a purpose
With such a short amount of time to make an impression every pixel needs a strategic reason for being. The story needed to tug on emotions while also stating our city's clear differentiators and appeal to business drivers.
This wasn't just about Amazon, it was about rallying our city
What I'm most proud of with this work is that it continued to live on. It was upcycled as various campaigns for the city, additional pitches to similar brands, and even won us an Emmy. The experience continues to adapt to the city's needs.