A spinning gym that created a true escape
With themed rides on everything from the Tuscan countryside to Beyonce, this spinning gym truly transported their members. I learned through this process that spinning gyms can't use any words related to spin or spinning in association with their brand, so this logo had to overtly communicate that this is a spinning gym.
INITIAL LOGO EXPLORATION
To share the branding concepts I want to paint a picture of, not just the brand mark, but also the look and feel of the identity. To do this I introduced moodboards that allowed my client to get a 360 view of their future brand. I shared three logos and three moodboards, none were dependent on each other so the client could mix and match the moodboards with the brand marks.
ESTABLISHING A STYLE GUIDE
Once a logo was selected I created a thorough style guide so every freelancer or agency that worked on the brand would have a clear understanding of how to bring a consistent look and feel to every customer touchpoint.
