Becoming the trusted advisor new moms turn to
As expecting parents are embarking on a life changing adventure, they turn to Google to guide them along the way. This website was meant to serve as a way to explore what to expect, their birth plan and everything else to prepare them for their growing family. This site was not only a perfectly tailored resource, it also positioned MoBap as the hospital new parents choose. The design system extended throughout their digital experience and even on construction walls turned photo booth backdrops for newborns.
Crafting a design system that transcends channel
This is the project that sparked my love of designing for growth and adaptability. As I hand crafted every illustration, colorstory, and icon, I imagined how it could be used, not only on responsive web, but also in social, video, outdoor, or even printed on a onesie.
